Thursday, July 06, 2006

And the Award for Most Offensive Ad Campaign Goes to...

First there was this:

Now blac(k)ademic alerts us to this:

The Sony PSP: Classist, Sexist, and Racist.

Click on over to blac(k)ademic for Sony's mailing info.

UPDATE: Jacob has informed me that Sony has pulled the PSP white ads and has apologized to those who are offended by it. There's a whole article over at Gamespot.


Brinstar said...

There are two other pictures, one with the black woman dominant, and one with the black and the white woman on equal terms. There's an interesting debate going on over here.

100LittleDolls said...

Thanks for showing me that link, Brinstar.

However, since I haven't seen the other two images used for the ad campaign, with the tagline for the new white PSP and all--it definately says a lot about what picture they chose to use.

Even if they were to have use the other images, I can't help but notice initially that the backdrop is black, which makes the Black woman become obscured into the background, and the White woman pop out into the foreground.

One could write a ten page paper about the symbolism found in three pictures.

Jacob said...

I just read at that Sony has withdrawn their ad campaign for the PSP white. Most of the complaints Sony received came from other countries and not the Netherlands, where this ad campaign was taking place.

It's also interesting to read some of the comments posted in response to the article. Most applauded Sony and recognized the inherent racism of the ads while others (mostly men [and white, I assume]) simply said for people to quit crying and grow-up, as if racism was a thing of the past.

Here's the address:

100LittleDolls said...

Thanks so much for the update, Jacob. I will have to add that on to my post.

I'm so glad Sony apologized. I asked them to do that in the letter I sent. The ad was in such poor taste.

It doesn't surprise me that a lot of people on the Gamespot thread continued on with the "it's not racist" attitude--so many of the comments over at Nubian's blog made my stomach turn and only proved further to me that race in video games needs to be discussed much, much more.